888 Holdings PLC

888 Holdings Public Limited Company (888) is one of the world’s most popular online gaming entertainment and solutions providers.

888 has been at the forefront of the online gaming industry for over a decade, allowing both players and B2B partners to enjoy a world-class gaming experience.

History

888 was founded in 1997 in the British Virgin Islands as Virtual Holdings Limited. In the same year, its Antiguan subsidiary obtained a gaming license in Antigua where it based all of its management, gaming servers, member support functions and technical and payments staff. 888's platform and first proprietary product, Casino-on-Net, was launched in May 1997.

Random Logic Limited was established in 1998 in Tel-Aviv, Israel to provide research and development and marketing services to 888.

888 launched its second casino product, Reef Club Casino, in June 2002. In 2002, 888 Holdings launched its 888.com brand and also its multi-player online poker room, Pacific Poker. 888 Holdings also established an additional marketing office, Virtual Marketing Services (UK) Limited, in London in 2002 to source its offline advertising in the UK.

In October 888 was listed on the main market of the London Stock Exchange. The company was also a founding member of eCOGRA, the pre-eminent industry benchmark of consumer protection.

In July 2003, 888 obtained a gaming license in Gibraltar. At that time, 888's headquarters, management and operational centre, including all of its gaming and deposit servers and its dedicated member support centre, were moved from Antigua to Gibraltar. Towards the end of 2003, 888 launched version seven of Casino-on-Net.com.

The online gaming industry went through major changes following the passing of the UIGEA in the United States on 29 September 2006 - as a consequence all activity with US based customers was ceased. In January 2006, 888 had launched an entirely new Casino product with a new graphical user interface, new industry leading video-slot machines and promotion features.

Early in 2009 888 rebranded and re-launched the B2B business as Dragonfish, crystallizing its position as a stand-alone, but complementary, part of the Group. In December the acquisition of the Wink Online Bingo business added to the tremendously successful emerging offering, and Reef Club Casino was introduced as a recession-friendly offering.

Security

888 websites provide an enjoyable customer experience in a safe and secure environment. 888 remains a leader in responsible gaming, with specialist websites dedicated to both corporate responsibility and responsible gaming.

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